Rihanna and Puma executives have been hit with a lawsuit over their Fenty University clothing line.
Bosses at American fashion firm Freedom United Clothing claimed earlier this year (18) her brand’s prominent use of the initials ‘FU’ infringes their own trademark. Items from both companies feature the initials in large lettering, with the full titles written underneath.
Lawyers for Freedom United reportedly sent Puma chiefs a cease and desist letter in January (18) accusing Rihanna of having prior knowledge of its ‘FU’ trademark, which company bosses established in 2006, and still choosing to use similar branding.
They demanded the sports retailer stop selling Fenty University clothes and provide accounts outlining how much profit was made from the fashion line.
Puma’s legal representatives responded by claiming they did not infringe on Freedom United’s trademark as their ‘F.U.’ goods used a different font and insisting the initials are not a unique trademark. They also added the line has since been discontinued.
However, Freedom United executives are seeking an order barring future sales, according to TMZ.
Rihanna, who was named a creative director for the sports apparel company in 2016, is a global ambassador for the brand. She unveiled her Fenty x Puma fashion line in 2016 at a star-studded event during New York Fashion Week.
The singer also launched her cosmetic company Fenty Beauty last year and Savage X Fenty lingerie brand this year (18). She is considered a force in the fashion world and received the Fashion Icon Award at the 2014 Council of Fashion Designers of America Fashion Awards.