Mark Zuckerberg has announced a new TV service, IGTV that is designed to lure young viewers away from YouTube.
It features one major difference from it’s rival: Instagram’s video display will be designed to fill a vertical smartphone screen, rather than horizontal displays like YouTube.
The featured is called IGTV and will increase Facebook-owned Instagram’s video time limit from one minute to 10 minutes for most users.
Accounts with large audiences will be able to go on for
as long as an hour. The video will be available through Instagram or a new app called IGTV.